Do I have the right Agency? A healthy client/agency relationship is important. Through a customized evaluation process, we can help you determine whether your current agency is still the right fit for you.
By means of an online survey administered to every member of your staff, the Agency Brand Assessment gives you insight into areas like:
• Agency focus and direction
• Agency reputation and track record
• Agency core competencies, strengths and weaknesses
• Effectiveness of organizational structure
• Appropriateness of roles and responsibilities
• Level of accountability and personal responsibility
• Fit and quality of clients
• Employee job satisfaction and morale
• Level of internal communication and information sharing
• Perception of work environment and resources
• Effectiveness of self-promotion and new business program
• Quality of agency services and capabilities
• Degree of agency integration and teamwork
• Strength of financial management and reporting
• Usefulness of agency systems and procedures

Armed with a written report and analysis of responses, you'll have the critical information you need to initiate and track changes in your organization. Most importantly, it will point the way to what you need to do to achieve your branding strategy.