Services

Service with Exact Process Ideas and plans To do a Project!

WE'RE Advertising Management Consultancy.

Do You Want To Know Us and Our Ideas and Basic Principles Better? Actually, We Are an Agency Managment Prof. Consultants . Advertising Management consulting firm (AMC ) is devoted to helping advertising agencies and other marketing firms create and capture more value, and help them focus their business strategy, optimize their organizational structure, and transform their pricing practices. AMC purpose is to help agencies pioneer the "next practices" that will form the basis of agency success in today's complex multichannel marketing world.




Our Experiences & Skills!

This quest has led us to be a multi-skilled team that never forgets where they come from and always listen and adapt.
Assessment, Evaluation of The Agency should all be used to serve a purpose. We believe that every detail matters and that everything you know and don't know should have a meaning.

CONSULTANCY
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MANAGEMENT
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ONLINE SEO/SEM/ROI/ROAS
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Services.

This quest has led us to be a team that never forgets where they come from and always listen and adapt.
Agency Assessment, Agency Selection, Agency Performance Evaluation/Tracking, Policy and Procedure design and implementation, should all be used to serve a purpose.

What We Do ?

  • Agency Assessment

    Do I have the right Agency?. A healthy client/agency relationship is important. Through a customized evaluation process, we can help you determine whether your current agency is still the right fit for you.

  • Agency Selection

    How can I make sure I choose the right agency? Selecting a new agency can be an immensely time consuming and overwhelming process.Selecting an agency is one of the most important decisions you can make.

  • Policy and Procedure
    design and implementation

    Every agency no matter how big or small requires internal system whether financial, control or strategic that would add efficiency and increase agency value. We have intensive experience in designing creative worksheets, financial systems and strategic guidelines to win pitches.

  • Agency Performance
    Evaluation/Tracking

    Is their work working for you? When it comes to your advertising dollars, it's important to have an objective evaluation of the work's performance. Managing the investment you've made in your agency is critical to the overall success of your advertising initiatives. We can help you:

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Agency Assessment.

A healthy client/agency relationship is important.

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Agency Selection

Selecting a new agency can be an immensely time consuming.

Select Agency

Agency Performance Evaluation

Examine your agency's contractual compliance.

Read More

Policy & Procedure design & implementation.

We have intensive experience in . . .

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Turn your Client's website into a magnet.

From Online / Mobile Platform SEO to ROI, Create content, Optimize, Analyse!

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Who We Are.

This quest has led us to be a Skilled Professional team that never forgets where they come from and always listen and adapt.
Everything We Do should all be used to serve a purpose.


Sami Osman

Co-Founder ,Sami has 25 years experience in marketing and advertising from Canada and in the Middle East. He completed his academic studies from AUB, Lebanon and from McGill university in Canada. Whatever your marketing needs are, Sami can guide you in the search for the best brand strategy solutions.


Hove Harbetian

Co-Founder, Hove Harbetian With 25 years of experience in high end TVC productions, event management and product launches based in the UK. worked in international production hubs, from London to Paris, the Middle East and in between Australia and Latin Americas. Has 14 years of involvement in web development and social media solutions. (HarvardX, Computer Science, MITX, Mobile Technology (2014-2015).


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Agency Assessment .

This quest has led us to be a team that never forgets where they come from and always listen and adapt.
WHat We Do should all be used to serve a purpose.

Agency Agency Assessment

Do I have the right Agency? A healthy client/agency relationship is important. Through a customized evaluation process, we can help you determine whether your current agency is still the right fit for you.
By means of an online survey administered to every member of your staff, the Agency Brand Assessment gives you insight into areas like:
Agency focus and direction
Agency reputation and track record
Agency core competencies, strengths and weaknesses
Effectiveness of organizational structure
Appropriateness of roles and responsibilities
Level of accountability and personal responsibility
Fit and quality of clients
Employee job satisfaction and morale
Level of internal communication and information sharing
Perception of work environment and resources
Effectiveness of self-promotion and new business program
Quality of agency services and capabilities
Degree of agency integration and teamwork
Strength of financial management and reporting
Usefulness of agency systems and procedures
Armed with a written report and analysis of responses, you'll have the critical information you need to initiate and track changes in your organization. Most importantly, it will point the way to what you need to do to achieve your branding strategy.




Other Services

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Agency Agency Selection.

How can I make sure I choose the right agency? Selecting a new agency can be an immensely time consuming and overwhelming process. Selecting an agency is one of the most important decisions you can make. With years of agency and client experience, we understand every facet of the search process and will help you every step of the way. From thoroughly evaluating your company's needs, to filling those needs with the most qualified agency - we'll make sure your selection process is a smooth, successful one.
Agency selection process is comprised of two phases:
Phase I - Objective, independent evaluation of needs & potential agency interviews we work with the client defining the exact scope of the review:
Current and future communications strategy/challenges
Current agency arrangements - strengths and weaknesses, terms of business etc
Defining precise criteria for the agency review
Interviewing of key top management personnel (1-3)
Interviewing of key marketing management personnel (1-3)
Reviewing of the past two years work
Interviewing of key advertising management personnel (1-3)
Reporting on the general profile of appropriate candidate agencies
Phase II ; Filling the need with the right agency
Developing a "long-list" of candidate agencies (10-20) which most closely match the profile screen
Preparing an objective and subjective overview of each candidate agency and choosing a semi-finalist "short-list" (6-7) of candidates for the advertiser to review Conducting onsite "short-list" agency capabilities presentations with particular attention paid to previously determined client needs
Selecting agency finalists (3-4) and giving an assignment designed to show strategic approach and creative thinking
Attending final presentations
Notifying agencies of decision
Facilitating contract development and compensation negotiation
Building framework for a solid, ongoing agency relationship
Contract & Compensation Design and implementation
Once an agency has been selected, it's critical to get the relationship off to the right start with a contract that is mutually beneficial. I can help with:
Contract negotiation assistance
Agency compensation development and negotiation (incentives)
Review and recommendation of systems for financial accountability
Examination and evaluation of cost structures
Evaluation of internal and external controls




Other Services

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Agency Performance Evaluation/Tracking.

Agency Performance Evaluation/Tracking Is their work working for you? When it comes to your advertising dollars, it's important to have an objective evaluation of the work's performance. Managing the investment you've made in your agency is critical to the overall success of your advertising initiatives. We can help you:
Examine your agency's contractual compliance
Model ROI




Other Services

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LET'S WORK TOGETHER TO DO A PROJECT!

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Policy and Procedure design and implementation.

Policy and Procedure design and implementation. Every agency no matter how big or small requires internal system whether financial, control or strategic that would add efficiency and increase agency value.
We have intensive experience in designing creative worksheets, financial systems and strategic guidelines to win pitches.
Our approach comprises of the following steps:
Step 1: After interviewing key staff in each department of client servicing, production, strategy and planning, creative, finance.
Step2: We start writing the required procedures including key sections of the manual.
Step3: Presenting a summary of outlines:
- Client servicing with the following management tools: Evaluation Form Client, Evaluation Form
- Production: Production Estimate, Production Schedule, Print Specification, Print Model/Talent,
Production Status Reports
- Strategic Tools and Templates: Strategic Tools and Templates, Research Process Brand Wheel, Brand Value Ladder, Advertising Copy Strategy Platform.
-Operational tools: Annual Scope-of-Work, Staffing Proposal, Work Order
Step4: Upon approval of the outlines a written manual will be presented.




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Online Mobile Platform SEO to ROI.

Online / Mobile Platform SEO to ROI If you're looking for strictly links and rankings, we're probably not the service for you. So why so many SEO do so many firms focus more on what Google is doing than on what people want?
We believe that if we spend as much time understanding people as we understand Google, you will win. Manipulation of Google is short term, so we prefer to spend our time understanding your audience instead.
When potential customers are searching online, do they find you? Or do they find your competitors? Our approach ensures that your site, content, and assets are being found. Now this doesn't mean being first in the rank is our top priority, it means that getting ROI on your SEO investment is.
We focus on identifying the people that are most likely to interact with your brand and find your content valuable. So we go from understanding your Audience, to understanding their experience, to building the strategy, to execution and analysis.
Paid Search Marketing PPC. Whether the goal is branding, direct response, or lead nurturing, let us figure out which channels and messaging resonate most with your target audience.




Other Services

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"We'll make sure your Agency selection process is a smooth, successful one."
"Engage your prospects with landing pages, calls to action, personalized email and a personalized website. That's how you market to humans. That's inbound marketing."
"Managing the investment you've made in your agency is critical to the overall success of your advertising initiatives"


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Office 45, 9th Street, Rabieh, Metn, Lebanon

Call Us: +961 70234324 +961 3210341